5 tips on how to adapt your marketing plan

The real estate industry is fast adapting to the new ways of buying and selling property, since the unprecedented nationwide lockdown due to the Covid-19 pandemic. Despite the sudden lifestyle change, you can take this as an opportunity to re-evaluate how you support those on their property journey. 

Your marketing plan is an valuable tool when selling a home and it’s important to tailor it to the current climate. We’ve got top tips to help you adapt your plan, and help your vendors understand why they need to use these tools during lockdown.

1. The power of video

Now is the time to utilise video content and add a layer of depth to your listing. A video walkthrough tour will provide potential buyers with the opportunity to virtually view the home. This doesn’t have to be done by a professional, it can be easily done with a smartphone – and it’s so simple your vendors can do it while in lockdown. Read our tips and tricks on how to create the perfect video walkthrough here.

2. Invest in a detailed floorplan 

An accurate and detailed floor plan is an essential, as it will showcase in-built features like wardrobes, kitchen units and bathroom fittings that are easily missed in photos and video. In a time where potential buyers can’t view in person, having detailed floor plans can be the difference between a sale or no sale – so it’s best to invest in this upfront.

3. Include information on the area

Include your local knowledge on the area and community within your marketing and listing descriptions. Be honest and transparent, what may seem like a deterrent to some may not be a deal breaker for others. 

4. Reconsider your method of sale

As large gatherings and face-to-face interactions are prohibited for the foreseeable future, online and phone auctions will become the new normal. However, this is not the only sale method given the current circumstances. Advertised price and deadline sale target active and opportunistic buyers, or you have the alternative of a Private Treaty. 

Online platforms like GAVL have all the tools you need, including the ability to sign contracts online – if you’re using GAVL check out our tips for potential buyers here. All banks and most lawyers will still be operating to complete settlement over this time.

5. Update your online advertising

After considering the above, it’s time to update your listing on all digital platforms. Ensure the message is the same across the board and make sure to utilise our new feature where you can add links to virtual open homes – find out how here. 

It’s also a great time to consider increasing your online advertising presence – realestate.co.nz have cost-effective marketing packages to help your listings get in front of more potential buyers. Our users are on average spending longer on site, and viewing more pages per session* than prior to the lockdown. 

Check out our packages here, and make the most of our ‘double the value’ promotion, running from 1 April – 30 June 2020. Contact the team on info@realestate.co.nz to find out more.

In light of the current situation, it is important to remain in contact with your property team and to continue adapting your marketing plan as new information and government initiatives are announced. Take in to consideration that things may take longer in the midst of all the uncertainty, but remember to remain optimistic and level headed – you’ll reach your desired outcome and this challenging time will pass.

* Statistics from Google Analytics, 16th- 26th March vs. 26th March  – 6th April.


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