We’re making changes to listing reports to provide a clear and accurate picture of what’s happening with a property listing for agents and vendors.
What’s changing:
- The report will be broken into three sections:
- At-a-glance view
- In-depth view
- View users by location
- Data will be collected from Google Analytics4 – the most up-to-date data source.
We're also adding some additional information:
- Open home calendar add – see how many users have added a property to their open home calendar.
- User visits from the top three regions – see where the interest is coming from by region.
- Users visits from the top three cities – see where the interest is coming from by city.
- The latest package booked for the property listing and when it’s ending.
- Plus, you'll be able to see the correlation between the package booked and the total number of views.
Some terminology is changing for clarity:
- Total reach will become total views.
- Phone reveals will become click-to-contact.
- Current saves will become added to saved properties.
The way some data is collected is changing:
- Click-to-contact measures the number of times a user has clicked the ‘call’ button to initiate a phone call to the agent. It no longer includes data from a user hovering over an agent to reveal the number, to provide a more accurate representation of potential phone calls.
- Add to saved properties measure the total number of times a user has saved the property.
So, what does this all mean for you?
Here are the answers to some common questions.