As a salesperson, you understand that investing in marketing brings your listing greater exposure, more potential buyers and gets your vendor the top price for their property, achieving you house price maximisation. At the same time, your marketing also helps you promote your listings and personal brand, showing potential vendors you’re the expert in your farm area.
In a competitive market, salespeople with strong personal brands have an advantage over the rest – so how do you cultivate the perfect personal brand that will support your business? Let's take a look at look at some ways to build your brand as an agent, both on realestate.co.nz and other marketing platforms.
Before you charge headfirst into flyer drops and digital business cards, it’s good to take a step back and ensure you’ve got the basics right. Make sure you’ve ticked off the below before you get started with marketing yourself.
Find out more about creating the perfect online agent profile here.
Now you’ve got the basics right, think about how you’re going to get your personal brand out there and reach people looking to sell their home. Take some time to craft a marketing strategy that will ensure people know who you are, see you as a trusted property expert in their area, and ultimately as the agent they want to sell their property. Think about all the different channels you’ve got at your disposal and how you can use them to reach different people.
Our Head of Sales & Marketing Vanessa Taylor shares her advice on marketing and advertising here – have a read to see how you can apply this to your own marketing.
With a strong agent profile and a marketing plan under your belt, it’s time to ensure that you’re getting your personal brand out there – remember this listing is getting you your next one. There are plenty of ways realestate.co.nz can help you build your personal brand – take a look below.
Now you’ve got all the tools to succeed, you’re ready to start building your personal brand. Contact our Sales Support team on info@realestate.co.nz to help you maximise your reach on realestate.co.nz today.
*Data from internal metrics – 01/01/2019 – 31/12/2019.