We're excited to announce a new improvement to the advertising on our site, to increase viewability and engagement with your agent ads.
We have made our advertising banners sticky to the top of the page. This increases the time an agents tile is in view of serious buyers, renters and investors on our site. This feature allows for greater brand recognition for you as agents, as it increases the visibility of the advertising tile, which then leads to greater engagement from site users.
The average user of realestate.co.nz views 8 pages per session and the only way they can move to the next page is by scrolling right down to the bottom. The exposure of the sticky banner will be one third of the time the user spends on that page. The option to purchase premium tiles will allow agents to ensure they are always at the top above the page fold, while the standard tiles will rotate equally between second and third place.
This change allows the agent to be the only one in view as the site users are scrolling down the page. Take a look here to see it in action.
To build your brand and secure your agent tile, give your Key Account Manager a call now, or book here.